When we talk about advertising, we generally refer to commercial advertising or paid advertising done through traditional channels such as newspapers, magazines, radio and TV. The other advertising medium that has taken the world by storm is the Internet. Advertising, as the term is used today, is then broadly classified under two sections, Traditional advertising ...
When we think about advertising we are really thinking about media consumption. That’s the marketing terminology used to express how people are using (consuming) the various communication media that are available. In the old days newspapers and radio were most important. Then along came TV. Then along came FM radio stations. Then came cable TV to break ...
You’ve probably heard the old saying – I know that half of my advertising dollars are wasted, if I only knew which half! Although it’s not possible to know all the factors that go into effective advertising, there are a few elements that are crucial to an ad campaign that is profitable. If you strive ...
A poster is the visible representation comprising of whatever the chairman wants to communicate to its readers. If done effectively, posters can shift or tempt readers to have an action. Advertising through posters necessitates the business owners to cruise the small tricks and techniques in order to catch the attention of its prospects. Although a ...
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s ...
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