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The Importance of the Language in the Intercultural Business Communication

05.25.2010 · Posted in Uncategorized

“Nearly 40 years ago, media scholar Marshall McLuhan argued that we would soon be living in what he called a global village” (McLuhan, Fiore,1968). I believe that we are there. The cold war is over. We can travel to other countries and meet members of other cultures. We can e-mail colleges in other countries as ...

Experiential Branding: Using 5 Senses to Build Brand Equity

05.22.2010 · Posted in Uncategorized

What is brand experience and experiential branding? Brand experience can be thought of as sensations, feelings, perceptions, and behavioral responses evoked by brand-related stimuli. The more powerful the experience is, the stronger the brand impression. Brand experience also affects consumer satisfaction and loyalty; it allows the brand to sell products at a premium and to create ...

Do What You Want With Your Life and Live Your Life Most True

04.24.2010 · Posted in Uncategorized

“To be nobody but yourself in a world that is night and day trying to make you just like everybody else means to fight the hardest fight any human being can fight, and never stop fighting.” e.e.cummings There’s a wonderful song by the “Talking Heads” titled “Once In A Lifetime” (from their “Remain In Light” CD) ...

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